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Flip
Flip the way you
trade crypto.
DeFi trading was serious business. But Flip didn't have to be. In a sector where competitors focused on technical features, I helped carve out space for Flip to make DeFi fun, get noticed and give traders a reason to switch.
Through workshops, I explored different positioning territories before developing Flip the way you trade crypto, a brand platform that brought its gamified products to life with a playful attitude.