Let’s Talk
Neura
The Sovereign Stack.
In a market full of competing claims, I helped Neura uncover what made it different. While competitors relied on rented infrastructure, Neura owned its entire stack, from physical servers to its private network.
Through workshops, I helped align the leadership team around that advantage. The result was The Sovereign Stack, a brand positioning that claimed ground competitors couldn't.
Flip
Flip the way you
trade crypto.
DeFi trading was serious business. But Flip didn't have to be. In a sector where competitors focused on technical features, I helped carve out space for Flip to make DeFi fun, get noticed and give traders a reason to switch.
Through workshops, I explored different positioning territories before developing Flip the way you trade crypto, a brand platform that brought its gamified products to life with a playful attitude.
Tesco Mobile
Your child’s first phone.
Childhood is full of firsts. A first phone is a big one. For children, it means freedom. For parents, it's learning to let go.
I saw an opportunity to take Tesco Mobile's Family Network positioning beyond selling phones and give the brand a meaningful role in helping parents make that decision.
The result was Their First Phone, a campaign idea built around helping families navigate this milestone, even if the right advice was to wait.
Big-agency experience. Independent thinking.
Today, I work directly with founders and leadership teams to find what makes their business different and why it matters.
No big teams. No unnecessary complexity. Just good questions, clear thinking and ideas you can build around.
Good questions.
Better answers.
01
Discover
Understand the business, the people and the real challenge.
02
Explore
Challenge assumptions. Connect the dots. Unearth insights.
03
Distil
Cut through the complexity. Find what matters. Make it clear.
04
Activate
Develop the brand idea, narrative and practical next steps.
A focused 3–5 week engagement with a clear scope, agreed fee and a strategy your team can put to work.